“We can’t build them fast enough” – Lovell on track for record year


Lovell in East Anglia has sold 99 per cent of its homes for 2021 and is on track for a record year, with the boom in demand for new homes since lockdown making it busier than ever.

We credit the booming property market and its figures to low interest rates, the stamp duty holiday, people looking for larger homes where they can have a home office and its semi-rural locations throughout East Anglia attracting people from Cambridge, London and further afield.

Lovell, with current sites at Newton-St-Faith, Wymondham, Holt, Acle and Walsham-le-Willows, and Hopton-on-Sea launching soon, even has early birds snapping up properties before they make it to market.

We caught up with Simon Medler, regional managing director of Lovell in East Anglia, who said: “Like everyone, as a business at the start of 2021, we were concerned about what the new year would bring. However, the property market in the past 12 months has been thriving and our developments have been selling extremely well – particularly properties with a good sized garden, space for a home office and our three and four bedroom homes.

“Our sites are often in semi-rural village locations with good transport links and amenities, and our customers often say they like a community feel to where they are choosing to live. We can’t build quickly enough, at the moment!”

Lovell is committed to ambitious targets, including achieving net zero carbon by 2030. This extends to new initiatives, such as the provision of air source heat pumps in many of their new homes, as Simon explains: “We are finding that buyers are increasingly looking for environmentally friendly features in new properties. There is less call for the cheapest option, with people expecting us, as housebuilders, to be building in energy saving features as standard, like heat pumps.”

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