Lovell Homes expands Cardiff team as sales soar at The Mill, Canton


Lovell Homes has boosted its sales team as demand soars for homes at high-profile West Cardiff housing development, The Mill, Canton, where a number of properties are still available to move into for Christmas.

With the excitement surrounding this exceptional collection of homes continuing to generate strong sales, the new-look team is headed by Tracy Edrop, who has been promoted from sales executive to field sales manager.

Alyson Rees, senior sales executive, has joined Lovell from Savills, while sales executive Elaine Greaves has joined from Persimmon Homes. The other team members are sales executive Lorraine Battenbough, who has worked with Lovell in South Wales and the South West for over 26 years, and new trainee sales executive Linzi Richards.

Lovell regional sales director Julie Bowen says: “As sales continue to grow at The Mill, Canton, we’re thrilled to have our expanded sales force and I’m delighted to welcome the new members to my team. They’re all very excited to be working at this superb development of high-specification homes in a great location, so close to the city centre.

“With a number of homes available to move into for Christmas, this is a great time to come and talk to the team and find out how you could start 2018 living in one of these amazing properties.

“Customers can rest assured that our team possess a wealth of experience and expert knowledge and are well placed to advise and guide purchasers, including by providing information on homebuying options such as the Help to Buy – Wales* scheme. We want to make buying a home as enjoyable and stress-free as possible for all our customers and will support and assist them through every stage of the process.”

Trainee sales executive Linzi Richards has changed careers to join the new sales team, having previously been a member of Lovell’s commercial team. She says: “It was a big decision to make, changing careers, but I have been doing the job a few weeks now and I love it! It was definitely the right decision to make. The role is so varied, no two days are ever the same and I really enjoy getting to meet different people every day. Lovell is looking to extend its trainee programme and I would definitely recommend it based on my own experience, it is well worth applying.”

Celebrate Christmas in a new home!

Homes currently available at The Mill, Canton, include Lovell’s Aspen view home, a beautifully designed three-bedroom home which will be ready in time for you to celebrate your first Christmas in this stunning property. Offering contemporary accommodation over three storeys, it comes with a fully fitted kitchen, turfed rear garden, carpets and light fittings all included in the price of £295,000 (or £236,000 after a Help to Buy – Wales Equity Loan).

Also available in time for the festive season, is Lovell’s Oak three-bedroom home, which includes a study and features a dual aspect master bedroom with en-suite. This home certainly has the ‘wow factor’ and is priced at £270,000 (£216,000 after a Help to Buy – Wales Equity Loan).

Lovell also has just one four-bedroom semi-detached Willow house style, priced at £315,000, which is currently the only four-bedroom home available to move into for Christmas. Offering a garage and parking, the Willow’s well-designed and flexible space can be tailored to suit your lifestyle.

Ideal for anyone seeking easy access to Cardiff city centre, The Mill will also suit those needing to travel further afield. You’re only two miles from Cardiff Central railway station which provides services throughout South Wales and into England. By car, the nearby A48 gives easy access to the M4 while to the south, the A4232 takes you to Cardiff Bay. Cardiff Airport is only 12 miles to the south west.

The show apartment and marketing suite are open seven days a week, from 10am to 5pm at The Mill, Canton, Cardiff CF11 8DH. Alternatively, to find out more, please contact the Lovell sales team on 02920 606 766 or go to If you would like to find out more about our Sales Executive Trainee Scheme please email: [email protected].

The 800 homes under construction at The Mill, Canton, are bringing new life to the former Arjo Wiggins paper mill site. They include 358 homes for open market sale by Lovell and 442 homes for rent – which will be managed by Cadwyn Housing Association - for the Tirion Group. The scheme is going ahead with the support of the Welsh Government and financial backing from the Principality Building Society, and is being developed by the Tirion Group in partnership with Lovell.

Back to top

Viewing on Internet Explorer not recommended

For a better experience please install a new browser.

View Browser Options

Alternatively, click below to remain in Internet Explorer.

Remain in Internet Explorer