Design your home interior at Lovell’s Principal Point development


Customers searching for their dream home in Telford are encouraged to come and visit Lovell Homes’ popular Principal Point development, where customers can not only view the beautiful homes first hand, but also the fantastic selection of interior upgrade options available.

Located off Orleton Lane, Principal Point is the next Telford development by the local developer already proving extremely popular thanks to the success of its previous The Oaklands development and the current, Queensbury Park development in Priorslee.

Priced from £149,950, the development comprises a stylish mixture of 165 one, two, three, four and five-bedroom homes, all of which have been crafted with Lovell Homes’ inspiring style, unrivalled quality and exceptional value.

Lovell’s Inspirations range allows customers to upgrade their already beautiful home with further features such as quartz worktops, speaker systems and wine coolers to name a few.

Customers can enter the suite and design and choose the interior of their home as the build progresses, also enabling them to see for themselves the selection of options available to them from kitchen and bathroom finishes to flooring, lighting, security and more.

Trish Foster, regional sales director at Lovell Homes said: “The Inspirations suite gives our customers the chance to view first-hand the upgrade options available, allowing them to choose the correct features and decide how they wish to maximise their home. “Purchasers can take a tour around the showhome at the development and then visit the suite to help put their own stamp on their new home. “Principal Point is proving to be an extremely popular development, so I would encourage all potential homebuyers to come and visit the development now to avoid missing out.”

Located just west of Telford, Principal Point is surrounded by many local conveniences, a primary school, local post office, regular public transport and a nearby train station, as well as beautiful views of the Wrekin.

Telford has excellent transport links by road and rail, with the M54 and A5 nearby and the local railway station providing frequent services to Birmingham New Street and Shrewsbury stations.

Homes at Principal Point are available to purchase using the Government backed Help to Buy scheme, allowing purchasers to buy their dream home with just a 5% deposit. The remaining amount is made up from a 20% equity loan and a 75% mortgage.

For more information on the homes available at Principal Point, please visit Alternatively, you can call 01952 709 894 or email the sales team at [email protected].

You can also follow Lovell Homes on Facebook and Twitter @Lovell_UK.

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