Only three plots remaining - Don't miss out!

Telford, Shropshire


In light of the new Government guidelines coming into place 19th July 2021, we will continue to operate by appointment only. We do kindly request that you come to your appointments with face coverings (unless exempt).
Our Sales team are on hand by telephone and email to answer any further questions you may have



Show Homes now Closed!

Please speak to our sales executive for more information the remaining plots available.

Principal point is an exciting new development of 1-5 bedroom homes and apartments.

Principal Point is a carefully considered selection of new homes with fantastic transport links. Located just off J7 of the M54, Wellington is an extremely accessible town with direct access to Telford, Shrewsbury and beyond. Plus, you’ll have the added benefit of Wellington Station within 0.6 miles. No matter if you’re a young professional, growing family or looking to downsize, the range of house styles available at this stunning development ensures that everyone is well catered for.

(*T&C's apply)

Virtual Tours available;

3 Bed Burton

3 Bed Milton

4 Bed Birchfield


First Time Buyer?

The Help to Buy equity loan could help you move in with just a 5% deposit. The equity loan is interest free for the first five years and can be repaid at any time.

Only available on selected plots, ask our sales executives for further information.

Looking to Part Exchange?

Lovell could purchase your existing home at an agreed price allowing you to purchase a brand new home.

Choose part exchange today for a stress and hassle free buying experience with a guaranteed buyer, no estate agent fees to pay. (T&C's apply)

Use our interactive site plan to find your new home.
Use our interactive site plan to find your new home.
Coming soon
  • BAMFORD 4 bedroom home
  • BIRCHFIELD 4 bedroom home
  • BROSLEY 3 bedroom home
  • BURTON 3 bedroom home
  • CHESTER 4 bedroom home
  • CHESTERFIELD 5 bedroom home
  • HAMPTON 3 bedroom home
  • KINGSLEY 4 bedroom home
  • MILTON 3 bedroom home
  • QUEENSLEY 4 bedroom home
  • ROSEWOOD 4 bedroom home
  • ROTHLEY 3 bedroom home
  • SUTTON 2 bedroom home
  • WESTFORD 5 bedroom home