Key Workers Scheme


A helping hand for those who help us, our Key Workers scheme is designed to make moving into a new home that little bit easier for our vital emergency service and public sector workers. 

During unprecedented times, we understand the time and money constraints put on those who work in essential professions. Our Key Workers scheme is there to support those who need it most, as they take the leap into a new home. Whether you’re making your first steps on to the property ladder, downsizing to a smaller home or scaling up to something bigger, we are here to help and minimise those money worries.

What is included in the scheme?

Our Key Workers scheme gives eligible individuals a £500 discount for every £25,000 spent on a new Lovell home*. This is equal to 2% of the property’s list price.

As an added extra, we are also offering free flooring in your new home up to the value of £3000**.

Plus, you’ll still have access to schemes such as the Help to Buy: Equity Loan, (subject to eligibility), requiring as little as 5% deposit and helping to make your move even easier.

Who is eligible?

The scheme applies to individuals classed as Key Workers*

  • NHS
  • Emergency Services
  • Armed Forces

In order to qualify for the scheme, you must be employed in one of the approved Key Worker professions at the time of purchasing your home. We will ask for relevant identification and proof of employment.



*Subject to availability. Subject to plot. Scheme not available on our Cowper Place, Dewside, Saints Quarter, Queensbury Park, Ymyl Yr Afon, Golwg Y Bryn, The Mill, Willow Grange, Ingleby View, Tennyson Fields, East Avenue, Platting Village developments, Oaktree Grange, Shawbrook Manor, Weston Woods, Roman Heights, Somerford Park, Telburn Way and Cearon Gate Developments. Lovell Homes reserve the right to withdraw the offer at any time. Not to be used in conjunction with any other offer or purchase schemes other than Help To Buy. The Help to Buy Equity Loan scheme has specific terms & conditions and is subject to affordability criteria as prescribed by Homes England. Subject to specific mortgage lender conditions and qualifications. The use of the Key Worker Scheme and other supporting schemes need to be stated at the time of Reservation. To qualify for The Key Worker discount, individuals need to be currently employed by one of the government bodies as listed above. Payslips must be from the three months prior to reservation. **Lovell Homes specify the flooring provided as part of this scheme and only provide flooring up to the value of £3,000.

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